Integrated Marketing Communication
Integrated marketing communication involves creating a unified message for a product or service and promoting it through a variety of media. It is an effective tool in communicating to a large audience and is considered the most effective long-term marketing…
The Benefits of Marketing Operations Management
Marketing operations management is a business discipline that enables companies to increase their efficiency, effectiveness, and competitiveness. These processes encompass everything from creating assets to campaign execution and post-campaign analysis. It can also involve managing the amount of technology and…
Does Digital Marketing Work?
You may be wondering: Does digital marketing work? Well, there is no single answer to this question. Various forms of digital marketing include ads, blogs, emails, social media, and influencer marketing. In any case, it can increase brand awareness and…
The Process of Marketing
The role of marketing is to create and promote products and services that will satisfy customers’ needs. It combines various forms of communication to reach out to a wide audience. Besides using traditional forms of advertising like radio and TV…
Marketing Funnel Vs Sales Pipeline
A marketing funnel and a sales pipeline are two very different concepts. They have similar goals, but the marketing funnel is more important in many cases. Regardless of which type of business you are in, you should understand how each…
Steps to Creating a Marketing Strategy
A marketing strategy is vital for a successful business. A good strategy is based on deep customer knowledge, clear value proposition, and recognizable branding and messaging. Often, businesses take a simplistic approach to marketing and assume that they can create…
Tips and Tricks for Marketing Management
Here are a few tips and tricks for marketing management. Try implementing them and you will surely see the difference. If you want to create a successfuTips and Tricks for Marketing Managementl marketing strategy, it is necessary to be creative….
Marketing Industry Analysis
Marketing industry analysis is an important part of any business plan. It will help you determine your competitors, the size of your market, and the rate of growth. It also helps you identify your target consumer group and competitors. Then,…
Time Management in Marketing
Time is the most precious commodity on Earth, yet many people fail to assign its value. Investing x hours into a project or endeavor is not only a waste of time, but can also have a negative effect on the…
