Digital marketing is the best solution for startups to connect with their audience and expand their business. It gives low-cost solutions with real-world results, to add to other kinds of promotions. The role of digital platforms in startup performance is…
Sharing economy startups often focus on disrupting established industries, which allows them to grow quickly and attract investors. Unfortunately, however, sharing economy startups also face several unique challenges that must be navigated successfully in order to succeed. One of the…
Crowdfunding for online startups requires more than just an innovative idea to succeed; it also needs a strategic plan and considerable hard work. Entrepreneurs have many options available to them when it comes to funding their business: donations, rewards or…
Data-driven decision making (DDDM) helps online startups identify growth opportunities, streamline operations, and enhance customer satisfaction. Furthermore, it can assist them with creating risk management strategies to mitigate unexpected challenges. DDDM involves an intricate process that includes collecting and analyzing…
Social impact startups are an emerging movement that are revolutionizing business landscapes worldwide. Ranging from apparel companies that donate a pair of socks with every purchase to tech startups providing healthcare access, these organizations prioritize people and the planet over…
Trade agreements present new opportunities for farmers, ranchers, manufacturers and service providers of all sizes. Modern trade agreements also often combine market access with other socially desirable goals like combatting corporate tax avoidance or mitigating climate change. Political volatility has…
Many management academics maintain that new circumstances, including global turmoil and technological progress, necessitate innovative business management procedures. Others disagree. Technology is having a dramatic impact on business management today. Advancements in automation and robotics, digital transformation, artificial intelligence, globalization…
An effective email marketing campaign requires more than simply attracting subscribers’ interest; you must create emails that add real value and help convert subscribers to customers. One way of doing this is through creating emails with subject lines that resonate…
Influencer marketing can be an effective strategy to build customer trust and increase conversions. This technique works best when the influential customer chosen has an expansive social following and adds significant value to your brand message. Startups should prioritize building…
McKinsey estimates the wellness economy to be worth an estimated value of $1.5 trillion with annual growth between 5-8%. Consumers prioritizing feeling good are willing to make investments in their wellbeing in form of new yoga mats, meditation apps and…
Trust, accuracy, and security are necessary in any financial transaction, and blockchain technology provides a perfect solution for this. It is an open-source electronic ledger that is decentralized with transparency features combined with tamper resistance. Bitcoin invented the Blockchain technology…
Financial literacy is vital to the success of entrepreneurs. From budgeting and investing to capital utilisation and sustainable growth, understanding financial matters helps entrepreneurs make decisions with confidence and maximize capital utilisation for maximum efficiency and sustainable expansion. Saving behavior…
At the top of your sales funnel lies your opportunity to introduce potential customers to your brand and products through eye-catching content like blog posts and infographics. At this stage of the funnel, it is an opportunity to offer gated…
Patent trading involves the purchase and sale of patents. Patent brokers act as traders and do not take ownership of the patents they sell. Rather, they represent buyers that are often anonymous and are able to purchase patents for less…
As a child of an aging parent, you can take measures to protect your parents’ finances. For starters, you should evaluate all the bills your parents receive. Develop a spending plan and budget. Talk with creditors directly if possible and…
