The Business of Wellness – Trends and Opportunities
McKinsey estimates the wellness economy to be worth an estimated value of $1.5 trillion with annual growth between 5-8%. Consumers prioritizing feeling good are willing to make investments in their wellbeing in form of new yoga mats, meditation apps and…
The Rise of Influencer Marketing and Brand Partnerships
Influencers can create content in the metaverse that gives brands access to an exclusive virtual space where their audiences can engage. This could involve developing interactive 3D experiences or offering followers merchandise for purchase from NFTs. Influencer-generated content often feels…
