Gamification is not a novel concept, yet it’s growing exponentially in popularity among businesses worldwide. It can help organizations retain and train employees, enhance their performance, and boost productivity levels.
Gamification can also be used to motivate customers, increase customer loyalty and encourage repeat store visits and purchases. While gamification has the potential for addiction, it’s essential that you implement it correctly in order to prevent distraction that damages your brand reputation.
1. It Drives Engagement
Gamification is an invaluable tool for businesses to increase engagement with their employees and customers. It incorporates game elements into marketing, training, and apps in order to make an experience more captivating, exciting, and fun for everyone involved.
Real-time feedback and a sense of accomplishment help employees improve performance. Furthermore, it encourages them to pursue activities they might otherwise neglect.
Deloitte recently implemented gamification into their online leadership academy to motivate participants to sign up and finish training courses. Through these methods, Deloitte was able to reduce certification time by 50%.
Gamification also promotes engagement through the mobile culture that has become so commonplace in contemporary workplaces. This makes it simpler for managers to monitor and reward teammates who aren’t physically present in the same room.
2. It Motivates Employees
Are you searching for a way to motivate your employees to do their best work? Gamification could be the ideal solution. Studies have indicated that employee engagement levels increase by 48 percent when gamification is implemented at work, and when done correctly, it can have an enormous impact on your company’s profitability.
Gamification offers several key advantages, one being its ability to leverage our natural brain wiring. When we complete a task or engage in a game, dopamine – the feel-good neurotransmitter – is released by our brains.
Motivating employees to excel at their jobs and strengthening performance management – a pressing issue in businesses today – are two positive effects of virtual coaching.
Leaderboards provide both intrinsic motivation and extrinsic rewards, giving your employees a clear view of their progress relative to others. Competition can be enjoyable for employees and motivate them to work harder towards reaching their objectives.
3. It Drives Sales
Game-like mechanics used in sales can be an effective tool to increase customer engagement and brand loyalty. It appeals to our innate desire for competition, progress, achievement and status – all of which can help businesses foster loyalty with customers while increasing sales.
Gamification not only drives sales, but it can also be employed to collect customer data for future marketing campaigns. Fun sign-up forms with gamified elements tend to be more successful at cutting through the clutter and collecting email addresses than traditional pop-ups or pop-unders do.
Are you searching for an effortless, low-cost way to boost your sales? Challenge your team with flash challenges! Create a sales contest with specific KPIs and use leaderboards to monitor top performers!
It’s essential for everyone to be on the same page – this way, no one needs to worry about their own productivity and can focus on being productive. Furthermore, having an objective set in stone provides everyone with a sense of fairness and accountability.
4. It Drives Engagement
Gamification when done correctly can drive engagement among employees by motivating them to work harder and increase their level of competence. Rewarding employees for working at their best results in higher productivity levels as well as an enjoyable workplace atmosphere.
Utilizing game elements to motivate employees is one of the most efficient methods for improving business performance and engaging workers. It could also serve as a beneficial way to attract new talent, particularly millennials – who make up the fastest-growing segment in the workforce – by motivating them with rewards.
However, it’s essential to be aware of potential hazards. A poorly implemented gamification strategy can create a distraction, encourage players to game the system or lead to zero-sum competition against others.
Kerstin Oberprieler, CEO of gamification consultancy PentaQuest, emphasizes the significance of aligning gamification strategies with human psychology. She draws inspiration from Reiss’ 16 basic desires and Maslow’s hierarchy of needs when crafting her software designs for this purpose.
