How to Interpret Infographics
Infographics can be an effective way to demonstrate research or data-driven content, yet they must be understood differently by different viewers.
Infographics can be an effective way of increasing information retention and helping your audience understand complex topics more easily.
Easy to Understand
Infographics can be an efficient and engaging way to quickly convey information quickly. In order for an infographic to be effective, however, it must be easy for readers to digest.
To make your infographics more readable, use fonts that represent your brand and refrain from overusing contrasting colors. Be sure to leave enough white space so the visuals stand out, and limit how many data points are included – too many will overwhelm readers!
Infographics offer another advantage by being easy to share on social media and publish on reputable directories, increasing their reach and traffic to your website. Inclusion on such a renowned platform also gives your infographics instant clout and can make you appear as thought leaders in your field.
Easy to Share
Infographics make great social media content and can easily be integrated into print or eBook campaigns. With their viral potential and potential use in demand-generation programs, infographics make an effective tool.
Your infographics are great tools for sharing any type of quantitative data or information, such as timelines and bar charts. Furthermore, infographics can also be used to compare products or features; creating charts listing their benefits/drawbacks can help your customers better use your products.
Visuals have been proven to enhance comprehension and quicken audience absorption of your message. According to researchers, readers spend 39% less time searching for key messages in documents that include visuals; furthermore, those receiving health statistics as an infographic are 2.84 times more likely to remember them.
Easy to Collect
Infographics provide an efficient way of quickly sorting through large volumes of data and quickly identifying any important trends, making them an excellent way to gather industry statistics or other topics that could improve content marketing efforts.
Whenever creating an infographic, it is crucial that you consider what kind of data and text will be required in order to select an optimal layout for it. A single column layout works well for simple visuals while snake or circular layouts may work better when dealing with multi-step visuals.
Online tools like Visme, Adioma and Piktochart offer plenty of templates and information that will assist non-designers in creating infographics without spending much time designing them from scratch. While these templates may come in handy for non-designers looking for quick ways to create infographics without spending much time designing each element themselves, it’s always advisable to be creative by not using templates that have already been utilized before.
Easy to Create
Infographics can be an effective way to tell stories or present complicated concepts in an engaging and easy to follow way. They can also highlight key statistics, facts and figures in an easy to digest manner and illustrate trends within certain industries or make comparisons among products, services, features or brands.
To create an effective infographic, it’s essential that you begin with an understanding of your goal. Once that has been defined, collect all available data and arrange it logically – using Canva or one of its many templates is ideal for this step.
Make sure your information is easily readable by keeping text sizes small and using complementary fonts. Add visual elements, such as icons or symbols, to add more interest to the infographic and help readers connect with its contents. Furthermore, try not to include multiple charts and graphs which could prove difficult for non-scientific audiences.